{"id":5636,"date":"2023-03-24T21:43:39","date_gmt":"2023-03-24T19:43:39","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/yes-and-no-social-commerce\/"},"modified":"2023-03-24T21:43:39","modified_gmt":"2023-03-24T19:43:39","slug":"yes-and-no-social-commerce","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2023\/trends\/yes-and-no-social-commerce\/","title":{"rendered":"Yes and No: Social Commerce"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram\u2019s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers reject the notion of Chinese-style \u2018super-apps\u2019, companies have not yet given up on their plans to integrate content and commerce. TikTok is reportedly planning to operate its own US warehouses, to further capitalize on the #TikTokmademebuyit trend for video content influencing purchase behavior.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5640,5657,5620,5809,5725,5659,5697,5679,5652,5617],"trend-themes":[],"trend-categories":[5743,5682,5624],"class_list":["post-5636","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-consumer-habits","trend-keywords-e-commerce","trend-keywords-emerging-tech","trend-keywords-facebook","trend-keywords-instagram","trend-keywords-retail","trend-keywords-shopping-habits","trend-keywords-social-media","trend-keywords-tiktok","trend-keywords-virtual-influencers","trend-categories-business-e-commerce","trend-categories-digital-platforms","trend-categories-emerging-technology"],"acf":{"report":"WARC - The Marketer\u2019s Toolkit 2031","long_trend_summary":"Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram\u2019s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers reject the notion of Chinese-style \u2018super-apps\u2019, companies have not yet given up on their plans to integrate content and commerce. TikTok is reportedly planning to operate its own US warehouses, to further capitalize on the #TikTokmademebuyit trend for video content influencing purchase behavior.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/lp.warc.com\/marketers-toolkit-31"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trends-cpt\/5636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/media?parent=5636"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-keywords?post=5636"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-themes?post=5636"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-categories?post=5636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}