{"id":5571,"date":"2023-03-24T21:43:31","date_gmt":"2023-03-24T19:43:31","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/attention-is-the-key-metric\/"},"modified":"2023-03-24T21:43:31","modified_gmt":"2023-03-24T19:43:31","slug":"attention-is-the-key-metric","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2023\/trends\/attention-is-the-key-metric\/","title":{"rendered":"Attention is the Key (Metric)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience&#8217;s attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable opportunities to engage users, resulting in a 70% increase in ROI compared to traditional social media advertising.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5745,5619,5632,5769,5654,5620,5742,5679,5617,5622],"trend-themes":[],"trend-categories":[5731,5638,5624],"class_list":["post-5571","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-advertising","trend-keywords-augmented-reality","trend-keywords-consumer-attitudes","trend-keywords-digital-footprint","trend-keywords-digital-media","trend-keywords-emerging-tech","trend-keywords-martech","trend-keywords-social-media","trend-keywords-virtual-influencers","trend-keywords-virtual-reality","trend-categories-brands-advertising-trends","trend-categories-consumer-attitudes","trend-categories-emerging-technology"],"acf":{"report":"OGILVY - Social Media Trends 2023","long_trend_summary":"Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable opportunities to engage users, resulting in a 70% increase in ROI compared to traditional social media advertising.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/www.ogilvy.com\/ideas\/social-media-trends-2036"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trends-cpt\/5571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/media?parent=5571"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-keywords?post=5571"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-themes?post=5571"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-categories?post=5571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}