{"id":5345,"date":"2023-03-24T21:43:00","date_gmt":"2023-03-24T19:43:00","guid":{"rendered":"https:\/\/trends.tuio.ro\/trends\/normalizing-sustainability\/"},"modified":"2023-03-24T21:43:00","modified_gmt":"2023-03-24T19:43:00","slug":"normalizing-sustainability","status":"publish","type":"trends-cpt","link":"https:\/\/trends.tuio.ro\/edition\/2023\/trends\/normalizing-sustainability\/","title":{"rendered":"Normalizing Sustainability"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Public concern about climate change has reached a high point, leading to more proactive lifestyle changes, including a shift toward slow fashion, more widespread seeking out eco-friendly products and services.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","trend-keywords":[5636,5632,5640,5639,5633,5643,5645,5641,5642,5644],"trend-themes":[],"trend-categories":[5625,5647,5646],"class_list":["post-5345","trends-cpt","type-trends-cpt","status-publish","hentry","trend-keywords-climate-change","trend-keywords-consumer-attitudes","trend-keywords-consumer-habits","trend-keywords-eco-friendly","trend-keywords-environmentalism","trend-keywords-fashion","trend-keywords-greenwashing","trend-keywords-health-trends","trend-keywords-lifestyle","trend-keywords-sustainability","trend-categories-trends-global-challenges","trend-categories-lifestyle","trend-categories-sustainability"],"acf":{"report":"Marian Saltzman - Five Trends","long_trend_summary":"Public concern about climate change has reached an alltime high, according to a GlobeScan survey conducted in 17 countries, with 65 percent of respondents calling the situation \u201cvery serious.\u201d It\u2019s reached the point that 4 in 10 respondents to a 2022 survey conducted in 31 countries cite climate change as a deterrent to having children. That\u2019s a big shift from just a few years ago when many people seemed inclined to dismiss concerns about our impending climate catastrophe. As extreme weather events have jolted the complacency of large swathes of the global population, what once was deemed \u201ctheoretical\u201d or a \u201cpoint of view\u201d is now considered settled science by a majority of people. And that\u2019s impacting how ordinary consumers make purchasing decisions, both large (homes, vehicles) and small. We needn\u2019t look far to spot signs that people are finally adjusting their lives to meet this global threat. Real estate portals such as Redfin and Realtor.com have begun providing climate-risk data alongside details of a home\u2019s bedrooms and bathrooms. That makes sense at a time when three in five people surveyed say climate risks have influenced their choice of where to live. In partnership with retailers, Japan has backed a points system that supports shoppers\u2019 eco-friendly purchases with loyalty points that earn rewards. We\u2019re also seeing a more significant shift toward slow fashion, with startups such as Sweden\u2019s Asket rejecting seasonal collections in favor of a \u201cpermanent\u201d collection that promises years of wear and other retailers creating programs\u2014e.g., Cuyana\u2019s Lean Closet and FIVE TRENDS FOR 2023: RETHINKING EVERYTHING 17 Patagonia\u2019s Worn Wear\u2014that encourage customers to return used items so they can have a second life with someone else. Eco-friendly products and services have been on offer for decades. The difference now is in their broader availability and consumer acceptance levels. U.S. research by Capterra in 2022 found, for instance, that 88 percent of consumers check the sustainability of a product prior to purchase at least sometimes, while one in five always check. In 2023, we\u2019ll see more innovations in eco-mindfulness, including new delivery models, carbon footprint labels on foods, and passive sustainability products and techniques such as \u201cthirsty\u201d asphalt for flood-prone areas, a new ultrawhite paint that reduces the need for air conditioning, and tiny urban forests that promote biodiversity, bring down temperatures, and reduce pollution. Amid a global energy crisis and rising inflation, we\u2019ll also see more people eschew air travel in favor of overnight buses and trains. According to Pinterest, searches for \u201ctrain trip aesthetic\u201d rose 205 percent in the past year.","report_button_title":"Click to access the source report","report_button_url":"https:\/\/mariansalzman.com\/wp-content\/uploads\/2022\/12\/FIVE-TRENDS-FOR-2023_single.pdf"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trends-cpt\/5345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trends-cpt"}],"about":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/types\/trends-cpt"}],"author":[{"embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/media?parent=5345"}],"wp:term":[{"taxonomy":"trend-keywords","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-keywords?post=5345"},{"taxonomy":"trend-themes","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-themes?post=5345"},{"taxonomy":"trend-categories","embeddable":true,"href":"https:\/\/trends.tuio.ro\/edition\/2023\/wp-json\/wp\/v2\/trend-categories?post=5345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}